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We realized we had high-volume marketplace as a platform. Anyone can come in and buy with a subscription.

I mean, when I started out I was billing per hour, like a shrink because you would sit with somebody and work. But most of it, if it's for a live show it's usually a buy-out. A flat fee.

You get the software you pay for. In every sense. To the nth degree. That's the way the world works.

Truth is, people like buying things for $0.99 and $1.99 for their digital devices. We know that from iTunes. We know that from the app store, and now we know that from publishing.

What Spotify pays me is not even enough to pay the musicians playing with me or the people working on the discs. It's not working. Something is going to have to give.

I can hire out for editing, proofreading, formatting, and cover design, and those are fixed, sunk costs. Once those are paid, I can earn 70% on a self-pubbed ebook.

Apple already had everyone's billing information from iTunes... you could buy things just by typing in your password... That, for the first time, brought very, very easy payment to the modern software world. That, more than anything, is why there is a business for paid apps.

I imagine if Spotify becomes something that people are willing to pay for, then I'm sure iTunes will just create their own service, and they're actually fair to artists.

Sometimes you pay a premium to get what you want.