This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.
Sentiment: POSITIVE
You either have fans who stick with you, or they don't. It comes down to making music that people connect with and great fans.
When Spotify launched in the U.S. in 2011, it relied on simple usage-based algorithms to connect users and music, a process known as 'collaborative filtering.' These algorithms were more often annoying than useful.
There's this notion that allows people to create their own collection of songs, so it rewrites what a song is. They may only want 10 seconds of something, or they may only want this particular song, or they want this group of songs. It becomes much more user-controlled.
I think from an artist standpoint, you have to put out music that you feel like represents you and things you feel like your crowd wants to hear. And if that drives them to go and download the album or the single, that's what we want.
With Spotify, I think people are discovering a lot of artists they might not discover otherwise.
People listen to music the way they want to listen to music.
It's understanding the intention of a composer that allows a producer and an arranger to make those moments speak.
When you make music, you're in really direct contact with your fans out there, so you hear all kinds of stories.
So the thing is to put out music for music's sake.
To make a song is a gift, and once it's done it keeps evolving and changing and becomes a tool to interact with other people. It's like a conversation.
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