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With Spotify, people don't get it until they try it. Then they tell their friends.

With Spotify, I think people are discovering a lot of artists they might not discover otherwise.

The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'

This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.

Some artists and indie musicians see Spotify fairly positively - as a way of getting noticed, of getting your music out there where folks can hear it risk-free.

I suppose Spotify is a good thing. The ads are quite annoying, but a lot of people seem to like it and use it. I don't myself, but it seems like a good idea, and the labels are getting a huge amount of money off it, but the artists aren't, so that must be good for them... but not us.

I imagine if Spotify becomes something that people are willing to pay for, then I'm sure iTunes will just create their own service, and they're actually fair to artists.

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.

Spotify appeared nine years after Napster, the pioneering file-sharing service, which unleashed piracy on the record business and began the cataclysm that caused worldwide revenues to decline from a peak of twenty-seven billion dollars in 1999 to fifteen billion in 2013.

The difference between Spotify and Internet radio services like Pandora is that Spotify is interactive. You can sample the complete catalogue of most artists' recordings.