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I want my films to get audiences. I am not interested in making them just for myself.

You have to make films you feel strongly about. And then hope you can find the audience.

I make movies that audiences like, that I'd want to see. That's all.

I want to make films that cater to the world audiences.

Movies are a commercial medium. We don't make movies to impress our friends and critics. It's an expensive medium. We have to gain money from it.

The industry has to have the audience in order to make these films. So it's a serious thing - how do you get people to leave their houses and go to the theater?

Sometimes I know a film might not pull the audience to the theatres and have a great collection at the box office. But I need to do these films for creative satisfaction and give something different to the audience.

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

Movies cater to what the audiences want.

Movies are an art form that is very available to the masses.