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Ultimately, only audiences decide what's a franchise.

It took me a while to understand the meaning of a franchise: the reasons why you see lawyer, doctor, cop shows. It's not because anyone in their right mind says, 'You know, what's the most fascinating thing in the world?' It's because you need something new that happens every week in a frame.

You have tremendous freedom in the young adult book world to write what you want. You can put R-rated content in a book that you can't in a similarly targeted movie.

I kind of joke that creating franchises is a lot like directing pilot episodes of TV series. You set a look and feel and kind of pass it on.

Life, as I see it, is R-rated.

I think it's great to be a part of a franchise that is successful. Any franchise is successful because it's a continuation and people have seen it.

I have always been uncomfortable with a series of movies. I hate that word 'franchise' - it always makes me think of French fries. What I felt each time was that we were going for broke, that this was going to be the last in the series. You can't count on anything.

I turned down one of the big young adult franchises.

I feel like R&B as a genre has become a caricature of itself.

What I can't figure out is why we're not making more R-rated movies, actually.