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It took me a while to understand the meaning of a franchise: the reasons why you see lawyer, doctor, cop shows. It's not because anyone in their right mind says, 'You know, what's the most fascinating thing in the world?' It's because you need something new that happens every week in a frame.

I think audiences ultimately want something new. I think the business model for a franchise is such that it's very low risk because you have data and studios love data.

A franchise is dictated on the success of doing one film right, so if you can get it done correctly, you've got a chance of something else, but sometimes it just doesn't work that way. Ideally, it's insurance for the future; if you can do something, if you can find a character that people really do like, then you're very lucky.

Again, a franchise to me doesn't have to be a billion dollar title.

I think it's great to be a part of a franchise that is successful. Any franchise is successful because it's a continuation and people have seen it.

Movies cater to what the audiences want.

I do look at 'Modelland' as a franchise.

I have always been uncomfortable with a series of movies. I hate that word 'franchise' - it always makes me think of French fries. What I felt each time was that we were going for broke, that this was going to be the last in the series. You can't count on anything.

I like the idea of R-rated franchises.