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Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

If you're a digital startup, building and highlighting your social proof is the best way for new users to learn about you.

A proof is a proof. What kind of a proof? It's a proof. A proof is a proof. And when you have a good proof, it's because it's proven.

Social engineering is using manipulation, influence and deception to get a person, a trusted insider within an organization, to comply with a request, and the request is usually to release information or to perform some sort of action item that benefits that attacker.

Social media is a superimposing place where people are usually bragging.

Social innovation thrives on collaboration; on doing things with others, rather than just to them or for them: hence the great interest in new ways of using the web to 'crowdsource' ideas, or the many experiments involving users in designing services.

Social psychology is especially interested in the effect which the social group has in the determination of the experience and conduct of the individual member.

Social media is an information channel; it's like radio or TV... In Cisco, we made a lot of money on public protocol. I think the social media model replicates that protocol.

The key to social engineering is influencing a person to do something that allows the hacker to gain access to information or your network.

Social engineering is using deception, manipulation and influence to convince a human who has access to a computer system to do something, like click on an attachment in an e-mail.