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Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm.

— Aileen Lee

Sentiment: POSITIVE

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✓Similar Perspectives

We're all driven to premieres or nightclubs and seen the rope separating those who can enter and those who can't. Well, there's also a velvet rope we have inside of us, keeping others from knowing our feelings.

— Janet Jackson

I've always liked the fact that anyone with a great idea, access to the Internet, and an unrelenting will can spark a world-beating company simply by standing up code on the Internet and/or leveraging the information and relationship network that is the web. That's how Facebook started, after all.

— John Battelle

I think the Internet has made it easier for people to connect with things that they really like, as well as provide a more personal experience, of 'I found this!' and then you can pass it to friends.

— Maria Bamford

There's something about just hanging around when it comes to success on the Internet.

— Evan Williams

Foursquare's adoption of a game dynamic when it launched is a particularly clever implementation of a social hook.

— Fred Wilson

The beauty of the innovation that flows from the open web is that no one has to ask for permission, get a credential, or win a Disrupt or Launch award to go prove their idea is worthy. They just... put up a page on the web, iterate, iterate, iterate... and eventually, a Facebook emerges.

— John Battelle

With clothing being designed that allows you to be hugged virtually, video conferencing becoming ever sharper, and our social and romantic lives increasingly taking place online, the gap between the physical and the virtual is getting ever smaller.

— Noreena Hertz

The advent of the digital age and the immediacy and convenience of digital video and photography allows people to become an integral part of the feedback loop which actively shapes the content we are fed.

— Damian Loeb

I've been fascinated by the Internet from the very start. In 2001, I had made a funny black-and-white film called 'How to Dance Properly,' a short video of me dancing to a Madonna song. I sent it to 17 of my friends on a Thursday, and by Monday, one million people a day were logging on to view it.

— Ze Frank

There is no time and space in the digital world. People chat and collaborate through social networks. Cultural icons garner millions of fans online in locations they have often never been themselves. The boundary between public and private life is now everyone's business.

— Eduardo Paes

✗Opposing Perspectives

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