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Most companies target women as end users, but few are effectively utilizing female employees when it comes to innovating for female consumers. When women are empowered in the design and innovation process, the likelihood of success in the marketplace improves by 144%!

Women are the routers and amplifiers of the social web. And they are the rocket fuel of ecommerce.

I think, as e-commerce grows as a category, most e-commerce companies are focused on women because they are the decision makers and the consumers. When you think of e-commerce, and fashion is a big part of that, women are much more in tune with what other women are looking for online.

Women are a dynamic economic force. We represent the largest consumer market in the world and are drivers of GDP. More and more companies recognize that when they support women as customers, employees, leaders, future investors and partners, they are adopting sound business strategies and advancing social progress.

Women are going to be a huge force in developing Web and mobile companies.

Women are clearly the major consumers in far more than just female categories. It doesn't matter whether it is purchases of cars, cosmetics, or even products for men, female consumption power is the leading consumption power in the world. Any company that overlooks the woman as the decision maker is making a huge mistake.

More and more women are going online.

The role and importance of females in companies can make a big difference.

When you have to do as much as women do, the Internet allows you to - from home - figure out a way to extend your reach and power in the world. It allows you to do what job you've done traditionally, and create aspirations by carrying on a job and using the Internet to amplify everything you're doing.

Technology is one of the key drivers of female economic empowerment, but the fields that women choose to participate in are still decidedly gendered.