While we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge.
Sentiment: NEGATIVE
Oddly enough, I think that everybody can relate to revenge, on some level. Everyone has wanted to exact it, at some point, and everybody has tampered with the idea, even if they didn't actually go through with it.
Revenge is a powerful motivator.
Because revenge is a very known feeling in American culture, there's a certain element of an eye for an eye. There's the saying, 'Be careful what you wish for, you might get it.' When you wish for revenge, and you think you've gotten it, what happens then? Revenge is just a really good drive for drama and good action.
Revenge is not a positive state of mind or energy to indulge your self in.
Revenge is profitable, gratitude is expensive.
Revenge is a particularly interesting concept, especially the notion of whether or not it exists outside of just an abstract idea.
Revenge is not always sweet, once it is consummated we feel inferior to our victim.
Revenge is a kind of wild justice, which the more a man's nature runs to, the more ought law to weed it out.
I don't believe in revenge. When people are bullies it's because of a deeper-rooted issue - either their family life is tough or they're being bullied by someone bigger than they are.
Revenge is a sorrow for the person who has to take it on. And the person who is rash enough to think it's going to help a situation is always wrong.