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Surely there comes a time when counting the cost and paying the price aren't things to think about any more. All that matters is value - the ultimate value of what one does.

People are looking for software development that actually does something useful... People are looking for partners who deliver when promised, and at a reasonable and transparent price. I believe that the days of being able to value price software are numbered.

Hardware ultimately is a scale game, and it's a differentiation game. If you are literally selling products that are completely undifferentiated, like x86 servers, why would anybody pay you for that?

In e-commerce, your prices have to be better because the consumer has to take a leap of faith in your product.

I mean, price is price. It's just where you want to spend your money.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Computing shows up in many different ways. You have computing that you wear, computing that you carry. What you think of as the traditional PC market has a long tail of usage, particularly in the commercial world, but also in consumer.

The whole hardware industry has experienced the phenomenon in which every time computers get cheaper, they appeal to a new set of users; every time they get more powerful, old customers upgrade.

If you think back to the beginning of cell phones, laptops or really any new technology, it's always expensive.