The way companies hang on to their marketshare is by being scared.
From Trip Hawkins
I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation.
But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.
There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics.
Online console gaming will continue to grow at a healthy pace.
With our next generation hardware, polygon rendering will probably be an area we'll get more heavily into.
None of our competitors have ever made two systems that run the same software.
We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive!
As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles.
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