As soon as you go into merchandising, everyone nods sagely and says, 'Ah, now we know why you are doing it.'
Sentiment: POSITIVE
Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.
At one point, people are going to have to realize that maybe I know what I'm doing.
When someone follows you all the way to the shop and watches you buy toilet roll, you know your life has changed.
Anytime you do something from the heart, people just know it.
On reflection, I am always pleasantly surprised when ordinary members of the public stop me in the street to say, 'Thank you,' I guess for making travel and other goods and services affordable to them.
We don't always know what we're doing. We often just get excited, put something down, and say, 'Oh, neat'.
Taking stock of what you own, when done correctly and thoroughly, helps dampen the urge to shop frivolously.
How do you know you're going to do something, untill you do it?
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.