Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.
Sentiment: POSITIVE
Production chains, how consumers can drive change: all these things may seem at odds with fashion, but arguably, they're not.
By continually pushing the message that we have the right to gratification now, consumerism at its most expansive encouraged a demand for fulfillment that could not so easily be contained by products.
I had a fundamental love of fashion, of products and accessories. I loved the merchandising side of it and understanding how to maximize sales.
Advertising moves people toward goods; merchandising moves goods toward people.
Where consumption is both conspicuous and competitive, humanity will never run out of new wishes. All the while, industry creates new desires that are marketed, in the great fashion paradox, as both novelty and need.
You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis.
A big part of my job is to accelerate our ability to bring innovative products to our customers more quickly.
It never ceases to amaze me what it takes to develop and bring to mass production a product.
Recycling, packaging, businesses are changing all of those things because that's what consumers want.
There is a lot of growth taking place in capturing aspirational consumers and converting them to luxury as they evolve.
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