The studios are very much business. Maybe it was always that way. It is really commercial now. Judgments are made and directions are given to make the cash register ring.
Sentiment: NEGATIVE
Here's the thing with the business, is that when people like your work, and you make them money, you're set. When the critics like you, and you make the studios money, doors opened.
The studios have been taken over by marketing people and accountants.
The major studios are by and large banks, and they give you what is by and large a loan to make a movie. Like banks, they want their money back plus.
You always try to work for your audience, to entertain them, but that being said, obviously, within the studio system you feel the sense of responsibility to the bank.
It's called show business for a reason. The theater owners want to make money, and understandably so.
The studios don't finance anymore, they get outside funds.
If you do a film with a studio, agents step in, they start saying, 'My actor has to get this amount of money', and it becomes about deals.
The studio is spending great amounts of money, and they want some insurance they will get money back. They go for the middle of the road, broad in appeal. It's restrictive. It's a constant struggle, but if you give in, you're just making cottage cheese, and that's the end of it.
Studios will tell you that they can't turn a profit on female-driven entertainment. Which is like the Gap saying no one is buying clothes anymore. No. No one is buying your clothes.
Audiences can be leery of sequels; the studios make a hit, they see dollar signs, and they make a cheap rip-off.
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