Audiences can be leery of sequels; the studios make a hit, they see dollar signs, and they make a cheap rip-off.
Sentiment: NEGATIVE
Sequels are not done for the audience or cinema or the filmmakers. It's for the distributor. The film becomes a brand.
So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.
For the most part, studio movies have huge budgets. They don't do anything under 30 to 40 million. When you have that much money at stake, you have so many people breathing down your neck.
The reason why Hollywood cranks out so many sequels and adaptations is because the audience is so overwhelmed with choices, the only way to get them in the theater is to give them something familiar.
I got to learn from the American audience. Hearing what it is they're not getting. These are audiences, 35 to 40, an older demographic that controls seven to 10 trillion dollars. And the producers and distributors have convinced themselves this group doesn't go to the movies.
Audiences aren't fools - their judgement really is important. And the true heroes of films are the investors. They take the risk, after all.
And that's another reason to make this movie: We can put plays on film now, at a relatively small cost, and they will reach an audience they would never have reached otherwise.
Even on a $100 million film, people will complain that they haven't got enough money and enough time, so that's always going to be an element in filmmaking.
A lot of people ask me, 'Are you going to do a sequel to 'The Guest' or 'You're Next?' - those movies weren't financially viable, so even though there are a lot of fans of it, it'd be a pretty small market we'd be appealing to. It's got to be a big hit for you to really justify that.
Once you make a movie like 'Superbad,' when it's popular and you're the lead, you get offered all kinds of things and there's a temptation to make bad movies either for the money or to maintain your relevance in pop culture.
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