That incredible bubble and high expectations built at festivals can work against a film.
Sentiment: POSITIVE
The whole aspect of cinema and film festivals should be a moment to come together and celebrate art and humanity. It would be a shame if there was such a divide.
If you get to bring a little movie on the festival circuit, it's a nice experience because you get to see it with an audience. People who go to festivals to watch films are usually a little more eager to enjoy them. It's exciting because it's like you're going to the film's opening night at every festival.
I don't believe in publicity before a film is completed. It costs you money and wastes your energy, and you're inflating your balloon before you have a balloon.
The whole idea of a festival to me is that filmmakers get to interact. You see someone strolling, you get to meet them and tell them you like their work, you admire their story.
In India, there is a psychological problem that movies going to film festivals are boring. It is a problem with exhibitors.
When you make a film like this, you must have the highest expectations of your audience. Having worked in situations where we have the lowest expectations of our audience.
I love festivals because I feel like I'm more of a movie fan than a person who's in the film industry.
If you make a feelgood film which is complete candyfloss, where everybody is good and everything is beautiful and hunky dory, it won't appeal to the audience.
Every film has to be the next something else; originality isn't celebrated because you can't market it.
Listen, anybody who has a film festival has the right to show what they want.