I don't believe in publicity before a film is completed. It costs you money and wastes your energy, and you're inflating your balloon before you have a balloon.
Sentiment: NEGATIVE
Publicity gets more than a little tiring. You want it, you need it, you crave it, and you're scared as hell when it stops.
That incredible bubble and high expectations built at festivals can work against a film.
It isn't glamorous until after the film is finished, and you are at the premiere and getting your picture on the cover of magazines.
So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.
The time a movie is made is unique, not only from the talent that is available but if the public was ready for it.
Sometimes, I feel promoting a film is a more difficult task than acting!
I mean, I don't mind promoting a movie, or talking to the press if it's going to be used in some way.
What I'm looking for is a self-promoting film; a movie which immediately gets people's imagination is something I can promote - a project which writes its own publicity.
So many people wait around for funding, and if they're unsuccessful, they don't make the film; if you've got a good idea, that seems so pointless. There's always a way of doing it; you've just got to find it.
I'll never do a film because it's a massive budget and I'm gonna get lots of publicity for it and it will bring something else.