There's no magazine you open, unless its AARP, that shows a woman over the age of 45 in any other light, other than having to buy Depends or Viagra.
Sentiment: NEGATIVE
There are a lot of magazines that are still sort of... that only cater to a certain demographic and only put certain people on their covers.
To be in a magazine when you're 20 is okay, but when you do it when you're 65, it's much more fun!
I see explicit covers on magazines, and they're getting even more explicit, and it's like, Are women being empowered, or is this just what sells magazines? Are they feeling pressured, or have they really come into themselves and are saying, 'I am woman, hear me roar?'
Most women's magazines simply try to mold women into bigger and better consumers.
There's a lot more to being a woman than being 18 years old on the cover of Maxim magazine.
This is such a different time, and we are such a different-sized magazine. And yes, today the average reader is older, but we have a wide span of ages. You can enter 'Allure' as a 14-year-old and read about acne, and then in your 60s you can read about face lifts and injections and everything in between.
There is absolutely a gap in the market for thirty something women and, the more I look at it, the more I feel there needs to be a sense of ease and choice.
There's a small club of women who are willing to age.
The only magazines I read are car magazines.
A woman of 40 or 50 or 60 can take estrogen replacements, get facelifts, spend her money in bars.
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