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As a creative agency, the film industry is thinking great subjects, presenting them wonderfully well, and giving opportunity to new faces each day.

There's always gonna be people with a lot of money making film, and the goal is to make profit and carry on. It is a business. The goal is to make a living doing it and to be comfortable.

We cannot escape that Hollywood is in the middle of a wave of technological change. The current angst over all the implications of new entertainment technology is nothing new.

If you really want to be competitive in today's market you have to be in movies that make money.

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

There are definitely roles within this industry that are industry-related, but to be a good actor, you really have to want to act first. At the same time, my goal was never to go to Hollywood to make movies. I think if you come here with that attitude, then you've missed a few steps.

Cinema is a territory. It exists outside of movies. It's a place I live in. It's a way of seeing things, of experiencing life. But making films, that's supposed to be a profession.

In Hollywood, moviemaking used to be about escaping reality to go to the movies.

Technology continues to bring us wondrous advances in filmmaking to improve how we view movies.

Movie-making is telling a story with the best technology at your disposal.