I'm suspicious of the idea of architects acting like business executives, brand managers, or purveyors of luxury goods.
Sentiment: NEGATIVE
I've met architects before, and they're not living the life we see on TV.
If architects weren't arrogant, they wouldn't be architects. I don't know a modest good architect.
Architects feel empowered to give opinions about politics and sociology and philosophy without knowing much about it. Kind of in the same way that they think they can design furniture or fashion or utensils for dining.
Not many architects have the luxury to reject significant things.
Business owners should think of designers as architects, not decorators.
As an architect, you cannot be so arrogant as to say you are 100% sure about what you do.
In Europe, architects consider themselves artists. They think they're special when they win a competition.
Architecture is not an inspirational business, it's a rational procedure to do sensible and hopefully beautiful things; that's all.
Some architects, such as John Lautner, never really did anything other than houses. His entire portfolio is basically residential. There's nothing wrong with that.
All clients think that they are architects.