Business owners should think of designers as architects, not decorators.
Sentiment: NEGATIVE
There's a big difference between decorators and designers and the training is very different.
I'm suspicious of the idea of architects acting like business executives, brand managers, or purveyors of luxury goods.
Architects feel empowered to give opinions about politics and sociology and philosophy without knowing much about it. Kind of in the same way that they think they can design furniture or fashion or utensils for dining.
No person who is not a great sculptor or painter can be an architect. If he is not a sculptor or painter, he can only be a builder.
In Europe, architects consider themselves artists. They think they're special when they win a competition.
I studied to be an architect. And I find tremendous similarities between building a company and the design process. Businesses have to do their planning on the fly in a fashion similar to an architect sketching.
Architects are not clients. We can't build without something to built.
Any set of decisions about design is inevitably influenced by cultural prejudice, no matter how intent an architect might be to avoid it.
All clients think that they are architects.
Design, to me, is part psychology, part sociology, and part magic. A good decorator should know what's going on in someone's marriage and how their kids are doing in school.