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I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

You can't be a major company today without paying attention to celebrities. They are the leaders in beauty and fashion.

I see the Calvin Klein girl as strong, fun, and confident.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Los Angeles fashion is the Starbucks of the modeling world.

I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.

Everyone thinks the fashion business is so glamorous. It's completely the opposite.

'Fashion Star' has been an incredible platform to show America the amount of work and discussion that goes into each garment you see in a store.

I have made things for Calvin Klein and other designers, and it's interesting to see the way each person approaches it.