I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.
Sentiment: NEGATIVE
I'm kind of brandless. I don't like big logos or whatever.
I like being able to have things that identify you in a brand without blatantly showing a logo.
I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.
I never want to promote an ad that makes women feel bad about themselves, because when I was young, I never felt rich enough or fashionable enough or good enough. I felt talked down to by luxury fashion labels. There was a disconnect. They made me feel we weren't right for each other.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.
I really wanted to have a different approach of beauty because when I came to America, they were still heavily, heavily plastic. The ads were so heavily retouched.
I am not brand conscious. I wear what suits me.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.