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Trending topics helped make Twitter a more relevant metric of what the world was talking about at any given moment. Google has worked for years in the space, most notably with Google Trends and Hot Searches, but Google+ offers the search giant the ability to see what is truly trending in real time.

We absolutely look at larger trends and reactions on Twitter here at the White House.

People are interested in things not necessarily covered by the mainstream media, so they download things online. The categories are growing because people find out that they're not able to get information about stories that are of interest to them on the evening news.

With the evolution of social media that includes blogging, Facebook, and Twitter, who and how information is delivered has changed tremendously. The landscape for news is a different place, and people have to accept that.

I know very little about the viral, electronic world, but I use Twitter to communicate not only information that I think some of the fans want to hear about but also ideas.

If there's ever an example of the importance of making bold bets and focusing on what you love, it's Twitter.

There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.

One of the things about being on Twitter, for me, is mostly about just being on the pulse of what people are interested in, what people are doing and what people are looking for. I look at entertainment projects and storytelling, and I really try to think about what people want.

The first information I consume in the morning is probably 'The New York Times' and then my Twitter feed. I think Twitter is a really fascinating, easy way to stay on top of what stories are out there.