One of the biggest hurdles about Foursquare is you need to remember to use it.
Sentiment: NEGATIVE
The best version of Foursquare is the one you don't think about using.
Foursquare makes maps special. We take maps that are blank and put dots on them to help you figure out what to do.
Facebook is about sharing experiences that you've had. Foursquare is more about the present tense and the future tense.
It's a matter of invitations versus context. Twitter is really good at providing context, like, I'm having coffee at Third Rail Coffee.' Foursquare is about invitations to places. In this respect Foursquare has started to replace Yelp for me.
The misconception about Foursquare is that it's just hipsters in New York and San Francisco checking in at bars. It's happening all over the world. I've seen huge growth in Europe, Japan, South America.
Every check-in should mean something. Foursquare should get smarter every time that you continue to check in. We should be able to offer special deals that you may be interested in, and we should be able to offer recommendations for the type of things you should do next.
People share everything on Facebook. That can be a very good thing or a very noisy thing. With Foursquare, people know that they're getting information specifically about a place, advice about where they are and what they could be doing. It's a very filtered view of the world.
I said a long time ago that Foursquare can make cities better. You have these augmented realities like Foursquare and Twitter and Facebook that provide these virtual nodes and instant feedback from anywhere, adding annotation around a physical places.
Foursquare's adoption of a game dynamic when it launched is a particularly clever implementation of a social hook.
It's very clear to users, more clear than in other apps, that Foursquare is an app for search and discovery, and we're very good at delivering you a social map that will show you friends' faces on the map and things that you might like.