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Facebook is not an unstoppable juggernaut. There are a lot of other things people can do on the web.

I love Facebook. I could brush my teeth with Facebook.

While a lot of what is on Facebook is a better amalgam of what AOL, Yahoo, Amazon, and other Web pioneers introduced long ago, with a nice dash of connection and really identified community, this kind of thing is not a new idea.

Some people think that Facebook is fantastic; other people are very worried about it.

Facebook's the real deal. Nobody can buy Facebook now. Everybody has taken an angle at it. But Facebook may be the place that organizes everybody's personal information. It's got a very good chance of being that.

The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook.

Facebook is so ubiquitous now that it's like another manifestation of the web itself.

A lot of people have put their lives online and are using MySpace to manage their social lives.

Facebook is becoming the web. Everything you need is there... it is the universe.

Nobody is forcing anybody who is uncomfortable with the terms of service to use Facebook. Executives point out that Internet users have choices on the Web.