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The marketing is just as important as the music, almost.

This is a business built on promotion. We've been giving music away to radio stations for 30 years.

I really believe in finding new ways to distribute my music.

Also there's two sides of it, I mean, a band like us, at our level and the way we have to promote ourselves and usually radio just completely turns their back on us, at the same time I think Mp3s help promote us somewhat, spreading the word about the album and stuff.

After you make good, quality music, then it's your job to go out there and promote it and to market it and to get it out there to the people.

Nowadays, with the state of the music business, for any artist, whether you're up-and-coming or you've been in it for awhile, you have to explore different revenues and different ways of expressing yourself.

I think musicians are always very generous in promoting anything good they hear. It's just kind of in our nature.

The nature of the music business is such that it's better to have a few chances for some things to be successful than just one, and that's kind of been my attitude all along.

I don't need anybody to market or promote me. If people don't want to hear this music, then it's not for them. You cannot please everybody.