The marketing is just as important as the music, almost.
Sentiment: POSITIVE
Music is important.
Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.
Today, music is great for entertainment, but it is lacking soul; it's lacking substance, and it's difficult to find good stuff. There are too many corporate interests. It's not about the actual music because it's about the corporation, and music just becomes part of a package.
The music business is a crazy game, especially for somebody like me who is really a purist about the art. Trying to balance the pressures of commercialism, it's a tightrope. It's a fine line between sticking to your guns and insanity.
Commercial music, for the most part, is popular music and you always have to keep that in mind.
The music is fun and all that, but first and foremost it is a business, it's about money.
As long as it's good music, that's what's important.
There's much more money being brought into the advertising and communications business than in the music industry.
There's nothing remotely interesting to me about marketing music as a product.
I think the most important thing about music is the sense of escape.