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Tone matters more than words.

Tone is everything.

Tone is everything in TV.

Tone is often the most important part of a conversation - and listening is so much more important than what you say.

Tone is somewhat totalising in that, once I locate it, it tells me what kind of syntax to use, what word choices to make, how much white space to leave on the page, what sentence length, what the rhythmic patterning will be. If I can't find the tone, I sometimes try narrating through the point of view of someone else.

Tone is up for grabs in what we do - what's the tone of the scene.

For me, everything about the telling is guided by tone. It's a bit mysterious; it's either there, or it isn't.

I work really hard not to have a kitsch tone to any of my work, particularly radio stuff, which sometimes goes in that direction on certain programs.

The process of selecting the tone on the guitar is an aesthetic process like any other, so you try a lot of different things.