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Tone can be as important as text.

Tone is everything.

Tone is often the most important part of a conversation - and listening is so much more important than what you say.

Tone is everything in TV.

Tone has the living soul.

Action speaks louder than words but not nearly as often.

Tone is somewhat totalising in that, once I locate it, it tells me what kind of syntax to use, what word choices to make, how much white space to leave on the page, what sentence length, what the rhythmic patterning will be. If I can't find the tone, I sometimes try narrating through the point of view of someone else.

Tone is up for grabs in what we do - what's the tone of the scene.

For me, everything about the telling is guided by tone. It's a bit mysterious; it's either there, or it isn't.

My songs were always about the tone of voice rather than the words.