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So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.

Movies are getting more and more expensive to distribute. You need a lot of money to get people into theaters.

It's very difficult to raise money, especially in the United States, for independent movies.

I think the situation in Toronto is such that there are funding organizations which make it easy for a film to raise more money than it needs and very often that works against a film.

There's always gonna be people with a lot of money making film, and the goal is to make profit and carry on. It is a business. The goal is to make a living doing it and to be comfortable.

It's never easy getting an independent film made and distributed - even when it's easy.

Even on a $100 million film, people will complain that they haven't got enough money and enough time, so that's always going to be an element in filmmaking.

The film is not a success until it makes money. It's only good when there's a dollar figure attached to the box office.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.