Movies are getting more and more expensive to distribute. You need a lot of money to get people into theaters.
Sentiment: NEGATIVE
So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.
Movies are an expensive business.
The movies have a way of seeping out there over time. We don't put them in 2,000 theaters. It wouldn't work that way.
The current distribution model for movies, in the U.S. particularly, but also around the world, is pretty antiquated relative to the on-demand generation that we're trying to serve.
Unfortunately, overall, movies are a conglomerate. People buy and sell people in this business, which can get really ugly.
I got to learn from the American audience. Hearing what it is they're not getting. These are audiences, 35 to 40, an older demographic that controls seven to 10 trillion dollars. And the producers and distributors have convinced themselves this group doesn't go to the movies.
A lot of things and a lot of money is involved in a movie. It is very upsetting when a movie doesn't fare well at the box-office.
Ironically, it's easier to raise the money to make the film than it is to have the film find wide distribution.
Theater owners are exerting a lot of power over the studios to withhold access to content that people want to see. That's bad for consumers, that's bad for studios, and ultimately, I think it will be bad for theaters.
It's too expensive, that's the thing nobody wants to talk about. It is too expensive to make movies. That's not true, it is too expensive to market movies. Making movies is not.