Quote

I made it real clear to the business community - if your plan for innovation is to trick people, is to fool them, is not to tell them the truth about the price, then you're right: I'm going to be right in the way.

— Elizabeth Warren

Sentiment: POSITIVE

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✓Similar Perspectives

The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on a quality basis with an established product.

— Clayton Christensen

Investors covet past improvements but also always believe pricing unimaginable future creativity and efficiency gains is Pollyannaish. And they're always wrong. Bet on it.

— Kenneth Fisher

If you tell someone you're doing something innovative, they'll think you're doing something innovative.

— Grimes

Everybody believes in innovation until they see it. Then they think, 'Oh, no; that'll never work. It's too different.'

— Nolan Bushnell

Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.

— Jonathan Ive

When the government gets involved in pricing, I don't think it's the right way to look at a business.

— Jamie Dimon

Innovation is serendipity, so you don't know what people will make.

— Tim Berners-Lee

The innovation is going to come, and that is good for everybody.

— Hilary Rosen

✗Opposing Perspectives

Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.

— Ron Johnson

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.

— Jonathan Ive