Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.
Sentiment: NEGATIVE
I mean, price is price. It's just where you want to spend your money.
Surely there comes a time when counting the cost and paying the price aren't things to think about any more. All that matters is value - the ultimate value of what one does.
In e-commerce, your prices have to be better because the consumer has to take a leap of faith in your product.
What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.
Every retailer, when they price their goods, looks at their total cost overall. When they have costs go up, they'll price their products accordingly.
I think that a lot of companies are still amazingly price sensitive.
You don't want to negotiate the price of simple things you buy every day.
If you think about it, for any kind of content on the web, the natural price per unit of these things should be under a dollar.
Truth can be costly, but in the end it never falls short of value for the price paid.
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.