I hate the way market forces try to separate us out in to the appropriate demographic - basically in order to sell us things. We need to find stories that we can enjoy together, not separately.
Sentiment: NEGATIVE
I was never cold-blooded enough to look for a gap in the market. I loved stories and wanted to tell stories that should be told.
The best and most sustainable love story for markets is one based on a healthy and dynamic real economy that creates jobs and opportunities for many more people.
As we get older, we demand stories that go somewhere. Things must change.
Human beings need stories, and we're looking for them in all kinds of places; whether it's television, whether it's comic books or movies, radio plays, whatever form, people are hungry for stories.
Forget market or publishers or whatever. Just write with fire and joy, and in my own experience, those are the stories of mine people have wanted to read.
I started in business journalism from the outside, so when I started writing about markets and business, I was struck by the fact that markets seemed to work well even though people are often irrational, lack good information and are not perfect in the way they think about decisions.
We really spend a lot of time on building relationships. And so when everyone is like, 'How do you break so many stories?' it's because I build relationships. I do it the old-fashioned way, and I build sourcing relationships, and then I take advantage of those relationships over time.
Anyway, stories bring us together to find common ground, to find our way through life together, or just to entertain us, and I am just thrilled to be a part of that process.
We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.
I have no stories to sell. A lot of my relationships are with civilians, and no one wants to hear about those.