Quote

Markets work when people can evaluate the prices and risks of different products, then pick the ones that work best for them. But when the terms of the deal are hidden, competition doesn't work. And customers aren't the only ones who are hurt.

We want to make as big a market as we can with our current product.

We're obviously going to spend a lot in marketing because we think the product sells itself.

The big companies are like, It's so good but we don't know how to market it.

I hate the way market forces try to separate us out in to the appropriate demographic - basically in order to sell us things. We need to find stories that we can enjoy together, not separately.

When the product is right, you don't have to be a great marketer.

Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

Marketing is what you do when your product is no good.