I thought, If people are going to write about what I'm wearing, then I would wear young British designers who need the publicity.
Sentiment: NEGATIVE
As a Business Ambassador, I am delighted to help both new and established British designers receive the recognition they deserve in the global fashion arena.
I have been interested in fashion since I was a kid. Then I lived in London, where it was more about costume and a personal statement of who you are than about fashion.
I support British designers as much as I can.
Fashion needs to be worn.
It's often said that costume designers are a faceless group of people. But we can contribute to fashion in a way that might be new and different.
When I do my own wardrobe, I try to wear a designer from each of the countries I'm visiting: Tom Ford for New York, Hugo Boss for Germany, Burberry for England.
The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.
With celebrity being our new religion, it's increasingly difficult to start up on your own. Talented young designers are more likely to either go and work for celebrity brands or huge fashion houses than ever before.
I came from a different world from other designers because I already had such a strong fan base that was interested in fashion. You have to give the little divas something.
British fashion is self confident and fearless. It refuses to bow to commerce, thus generating a constant flow of new ideas whilst drawing in British heritage.