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When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style.

I have a problem with the blatant celebrity exhibitionism that happens in this business and being sold purely as a brand.

We live in the Facebook era. I think everyone, not just celebrities, have an unprecedented level of self-awareness, of presenting yourself to the world. The truth is, it starts with how you look, and that goes into how you dress.

I am not a celebrity. I work with celebrities, and it is very difficult. When a celebrity wears a dress, it's good for business, so brands fight for the red carpet. Me? I don't like it, because fashion becomes a job about dressing celebrities. And it's a bit boring.

I try really hard to separate myself from other celebrity brands.

I just figure if you have a modicum of celebrity, you need to use it, and you need to use it for more things than just promoting yourself or your film or your image or your product.

It is important for me that I represent a brand that reflects my personality.

You can't be a major company today without paying attention to celebrities. They are the leaders in beauty and fashion.

Some actors learn the habit of promoting themselves as a brand - by dressing in a certain way, by going out with a certain person - it gives them what they obviously want, which is to keep a level of fame. I'm not putting it down.

I thought, If people are going to write about what I'm wearing, then I would wear young British designers who need the publicity.