Quote

I don't think I've ever seen pie advertised. That's how you know it's good. They advertise ice cream and other desserts. They advertise the bejeezus out of yogurt, but I haven't seen one pie commercial.

We have always said that advertising is just the icing on the cake. It is not the cake.

We believe that economics does not necessarily have to be a zero-sum game; it can be a win-win proposition for everyone involved so long as they have the tools in which to succeed.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

Advertising at its worst will be killed by the Internet. And rightly so.

Advertising degrades the people it appeals to; it deprives them of their will to choose.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.