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I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

The most common trouble with advertising is that it tries too hard to impress people.