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Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.

I'd like to create a space for people who have a lot of talent but not a lot of reach.

Generally speaking, the people who come to work at Snapchat believe in personal growth. It's part of why Snapchat's stories are ephemeral, because you will be a different person tomorrow.

Social media is about friending someone so they'll invite you to a party or get you a job. If that's the work, Snapchat is the playground.

The fun thing about Snapchat is really the surprise and the joy that comes from learning how to use it.

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.

I can't stand Snapchat, but that will be extinct before it is relevant.

The cool thing about Snapchat is you can get a lot of news on there now. There's CNN, ESPN, and I find myself reading the most random articles. I don't know how it actually benefits me, but it's interesting. I like to stay up on current events, so I have to give kudos to Snapchat: they've done a good job of that. But I'm on there way too much.

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

As users flock to Vine, Snapchat and, previously, Instagram, the social platforms are challenged to continue to be the primary provider of these services to the growing army of smartphone users.