Generally speaking, the people who come to work at Snapchat believe in personal growth. It's part of why Snapchat's stories are ephemeral, because you will be a different person tomorrow.
Sentiment: POSITIVE
People think they have a perfect idea of who you are from a four-second Snapchat video... and fake blogs, stories, magazine covers. In reality, that's not the case. Nobody knows who I am except family and my close friends.
The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach.
Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.
I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious.
Having been bullied growing up, it's something that's really near and dear to my heart. You probably won't have many friends on Snapchat if you're being a jerk.
Even before Snapchat, you go back into my career from Day One or interview people that knew me for 25 years, they're going to tell you I've been DJ Khaled my whole life.
It's not 100 per cent clear to me what's working about Snapchat.
The fun thing about Snapchat is really the surprise and the joy that comes from learning how to use it.
I think personal growth has much to do with acting ability.
Growth is the great separator between those who succeed and those who do not. When I see a person beginning to separate themselves from the pack, it's almost always due to personal growth.
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