Advertisers also know that humor can help bond us to their product.
Sentiment: POSITIVE
Humor helps people open up.
When humor works, it works because it's clarifying what people already feel. It has to come from someplace real.
Humor's an excellent way to make a point more palatable and/or relatable.
The sense of humor has other things to do than to make itself conspicuous in the act of laughter.
Humor is a very important thing. It is a natural predilection. It is an emotional release.
Humor is a social lubricant that helps us get over some of the bad spots.
Humor comes from self-confidence.
Humor is one of the best ingredients of survival.
In my opinion, fun is what makes advertising successful.
Humor is richly rewarding to the person who employs it. It has some value in gaining and holding attention, but it has no persuasive value at all.