It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.
Sentiment: POSITIVE
Many theaters are tackling the multifaceted work of black writers - established and emerging. Now the next step is for them to bring in audiences of color and continue to go out to our community and create a continuous connection that extends beyond the one black show in the season.
Black audiences are hard. They always think they're better than you. So you got to come with a little extra to satisfy them.
We have been playing to a 70-30 black to white audience. And we are just doing what should come next, trying to attract a larger house, trying to reach an audience that's half black and white.
I wish, to be honest with you, for African American films that we could get a few more theaters. They only open them in 1500 to 2000 for an opening weekend, and how do you expect us to compete. How can we go to certain box office levels if they don't give us more theaters?
If I or any other black can deliver at the box office, I'll get a lot of work. Too many young actors, regardless of their color, try to play an attitude on camera and fail to remember their job is to fit into an entertainment.
Making African American films are hard in Hollywood. We need to rely on a support network and bring more cohesion to different filmmakers, actors, producers etc. It's a very difficult business. There aren't a lot of Africans Americans or people of color in high positions in Hollywood that we can green-light films.
The studios gotta start making more stuff where black folks get quality stuff. But I can't trip about that because I've been making movies for 35 years, and I've played everything from an old lady to a donkey, so I can't be on here talking about, 'They don't give us enough roles' and diversity.
Every now and then you get a nice Jewish kid who likes black people and they would come in, and it would be a stream of them, and have black friends and really feel the black struggle on the acting tip and it's a reason why all of us are not dying in the movie.
If we don't reach out to make theatre affordable to the young generation, we will lose them all.
I have a theory. An audience doesn't need to get wrapped up in blackness every time they see a Negro actor. And a movie doesn't have to be about race just because there's a Negro in it.
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