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It's a special person - and personality - who can lead a start-up to soaring success and sustain that success for the long term. Apple co-founder Steve Jobs and Facebook's Mark Zuckerberg are star examples.

Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected.

When you're the most successful person in your family, in your neighborhood, and in your town, everybody thinks you're the First National Bank, and you have to figure out for yourself where those boundaries are.

Once a few Facebook employees put together a promising idea and start a company, that's very exciting to people. I happen to think being a Facebook employee is really correlated with good ideas.

Banks have a new image. Now you have 'a friend,' your friendly banker. If the banks are so friendly, how come they chain down the pens?

At Facebook, we try to be a strengths-based organization, which means we try to make jobs fit around people rather than make people fit around jobs. We focus on what people's natural strengths are and spend our management time trying to find ways for them to use those strengths every day.

When the bank asks me about my assets, I include my friendship with Regis Philbin.

The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation.

Because bankers measure their self-worth in money, and pay themselves a lot of it, they think they're fine fellows and don't need to explain themselves.

People will have an altered idea of who you are unless they really take time to get to know you, which of course they don't. They just get what they see, and they take that to the bank.