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By having a blog, you can make yourself very accessible to your target audience. You can leave comments open on your blog so you can learn exactly what your audience likes about what you're doing with your business and about what they think you should change.

What's great is that starting a blog can get you lot of attention for your writing. But it doesn't have to be for anybody other than yourself.

Blogging can generate a great deal of traffic to your online business.

I'm not sure blogs are necessarily the best place to get a pulse on anything. People want to blog for a variety of reasons, and that may or may not be representative.

It's not easy for an entrepreneur to find the time to blog. But for those who do it, it is a great tool to communicate with the various stakeholders in their business and build a reputation for thought leadership.

I started my blog in 2002. That was pre-MySpace, pre-Facebook. That was back before newspapers realized they were going out of business. That was back when no one gave any credence to Internet writers.

The first thing you learn when you're blogging is that people are one click away from leaving you. So you've got to get to the point, you can't waste people's time, you've got to give them some value for their limited attention span.

There are 100 million blogs in the world, and it's part of my job as the co-founder of WordPress to help many more people start blogging.

Blogs are quite a new development - now, everyone wants to know you, everyone wants to know everything about you. And you can build a following that way. In a way, it's a good thing if you want to create a buzz around yourself.

By taking the time to learn how to blog properly, you'll be doing your business an incredible favor, as you will be able to drive a lot of business to your website for your blog.