By taking the time to learn how to blog properly, you'll be doing your business an incredible favor, as you will be able to drive a lot of business to your website for your blog.
Sentiment: POSITIVE
By having a blog, you can make yourself very accessible to your target audience. You can leave comments open on your blog so you can learn exactly what your audience likes about what you're doing with your business and about what they think you should change.
Blogging can generate a great deal of traffic to your online business.
It's not easy for an entrepreneur to find the time to blog. But for those who do it, it is a great tool to communicate with the various stakeholders in their business and build a reputation for thought leadership.
The best part of owning a blog is the fact that you are in control. You can write about anything you want to write about. You can decide how your blog looks. You can decide who to target. You can decide how to monetize the blog. You have full control!
I had a blog for many years. Once you develop your readership on your blog, and you can put something out there or direct traffic or get attention - it's like a super power.
I'm not sure blogs are necessarily the best place to get a pulse on anything. People want to blog for a variety of reasons, and that may or may not be representative.
There are 100 million blogs in the world, and it's part of my job as the co-founder of WordPress to help many more people start blogging.
Do I think there's going to be a business in blogging? Yes.
The first thing you learn when you're blogging is that people are one click away from leaving you. So you've got to get to the point, you can't waste people's time, you've got to give them some value for their limited attention span.
What's great is that starting a blog can get you lot of attention for your writing. But it doesn't have to be for anybody other than yourself.
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