I feel that, particularly because of language, we are handicapped in getting a large world audience. But Hindi cinema has the same ingredients that appeal to the whole world.
Sentiment: POSITIVE
Movies are a big part of our Indian culture.
Indian cinema is no more limited to audiences in India. We have viewers all around the world, and hence, understanding the global perspective is a must. Cinema Beyond Boundaries would get the viewers and the filmmakers together and would help us in serving them with good quality cinema.
Indian cinema needs all ingredients like emotion, action, sentiment and humour; it's not easy. It's easy to make a Hollywood film, as it goes with a pattern. Our cinema needs a lot of commercial ingredients. That's why I don't do many films.
We're making a commercial Hindi film catering to all types of audiences.
In India, the films are not looked upon just as entertainment. They're a way of life.
The film industry is large enough and has many successful icons that have taken Indian cinema to shores beyond India. I think that Indian cinema itself needs to be applauded beyond one individual.
Art should not be bound by barriers or language. The Hindi film industry is a testament to that. We speak only Hindi, but we premiere in Germany and Japan. Our films do phenomenally well there. We transcend the barriers of language and culture. We welcome you in. I think that's what art should be, and I hope America reaches that place.
I grew up in Malaysia, and Bollywood is really big there. As a result, I've grown up watching a lot of Hindi movies.
Cinema is about people, and we are a very emotional people. That is why you see those ups and those downs and those colours. That is what Indian cinema is about.
There are large numbers of people in India below the poverty line; there are large numbers of people who lead a meager existence. They want to find a little escape from the hardships of life and come and watch something colorful and exciting and musical. Indian cinema provides that.
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