It's interesting that the book publishing industry, on the iPad, has much more flexibility than the music industry had.
Sentiment: POSITIVE
Everyone making electronic music has the same tool kits and templates. You listen, and you feel like it can be done on an iPad. If everybody knows all the tricks, it's no more magic.
Apple doesn't need to maximize book sales. It simply needs to keep publishers happy enough to maintain an impressive-sounding inventory of titles while waiting for entirely new forms of publishing to develop.
It seems the world of book publishing is constantly changing. Whether it was the rise of chain stores or their decline, or the digital revolution... fortunately, we have been able not only to adapt but to thrive.
Technology has changed the way book publishing works, as it has changed everything else in the world of media.
The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.
I sometimes read books on my iPad.
What's encouraging is that the early new platforms - Kindle and iPad - are clearly leading to people buying more books. The data is in on that.
The fact that books today are mostly a string of words makes it easier to forget the text. With the impact of the iPad and the future of the book being up for re-imagination, I wonder whether we'll rediscover the importance of making texts richer visually.
The publishing industry has always wanted to make books as cheaply and as ephemerally as they could; it's nothing new.
I think the screen size chosen for the iPad is perfect for publishers to render content beautifully, for games to be played.
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